q5 pride month

Branding

Q5 is one of Droga5’s Affinity Groups for members of the LGBTQIA+ community. For Pride Month 2022, I was gifted the opportunity to develop the theme and creative direction for the year’s programming. It was a project that received strategic oversight which inspired the insight that this community is highly intersectional, meaning there is a spectrum of identities it represents. Together the team landed on a theme called “Let Your Flag Fly” that championed freedom and celebration for all.

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This branding came to life on social media through posts and the “Humans of Q5” video series.

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Q5 members were interviewed, sharing their answers to these questions.

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WHAT ARE YOU THE MOST PROUD OF IN THE COMMUNITY.png
WHAT DO THE WAYS YOU SELF-IDENTIFY AS MEAN TO YOU.png
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This branding also came to life in the office through a rainbow staircase mural composed of a poem.

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Role: Creative Development, Art Direction, Graphic Design

Made at Droga5 2022
Team: Alekzia (Copywriter), Caleb Church (Copywriter), Irma Perez (Strategy), Oli Pleydle (Project Manager)

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