BioFreeze: We Go on

Campaign

As athletes, we face a wide range of obstacles and emotions. Doubts, fears, aches, pains, success, joy. This campaign celebrates the spirit of athletes that persevere because they love what they do. The film we created showcases the little isolated moments where the possibility of quitting might creep up. But no matter what we face - we go on.

We created a poem centered around this idea and partnered with director Leo Aguirre and Stink Films to help bring it to life.

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Role: Creative Development, Art Direction, Graphic Design, Styling, and Casting

Made at Droga5 2022
Creative Team: Samuel Eaton (Copywriter), Patrick Horton (Creative Director), Dave Canavan (Creative Director), Patrick Wood (Agency Producer)
Partners: Stink Films (Production Company), Leo Aguirre (Director), Whitehouse Post (Post House), Nate Katz (Editor), Joseph Bicknell (Color), Raphaël Ajuelos (Sound Mixer), Tommy Paxton-Beesley (Music)

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